Postcards Persuade

by Dorcas Hand, TASLTalks Editorial Board

While I was in Chicago at the ALA conference, I attended a rally at the Illinois state House – people, carrying signs, talking about what mattered to us in a place where others could hear. If they listened.


  
But the most brilliant element to me was the postcards.
             
As we look at the Texas Legislature’s Special Session in our rear-view mirror - and think we can ignore them a while - I’d like to propose exactly the opposite. Find a postcard template you like online and make yourself a series of postcards to send your local legislators about exciting things happening in your library as the year goes along. Help them feel warm and fuzzy about school libraries. Help them understand how strong school libraries support many literacies and academic achievement, even test scores. Persuade them that the teaching you lead in the library is every bit as important as what happens in the classroom; repeat several times over the year.

Use pictures of project outlines, colorful student projects (without names, of course), creative bulletin boards or online displays – anything that brings attention to the fact that you are leading your campus to stronger student growth. You can show students working without ever showing a face. You can reflect diversity, too. Get creative. Or ask your students to draw the images that reflect why they think your library is important every day.
IMHO, the biggest challenge is making the initial template – so I’ll give you one for the front and one for the back. Or download another from the all-powerful internet… You just mark your calendar to send a postcard to all your legislators ever 2-3 weeks all year. You can print a few copies of each card, even pre-load the addresses… Card stock, or pre-cut postcard stock, is easy and pretty cheap.

Just remember – postcards persuade!


Discussion question: What do you want to feature first? What project do you think will make your legislator feel great about your library program???





No comments:

Post a Comment