By
Susi Grissom
School
librarians looking for new advocacy strategies will find a number of sessions
on this topic at the TLA annual conference next week in Austin. A quick look at the exciting conference
schedule reveals sessions to help you SYNC UP as an advocate and communicator
with your stakeholders, the legislature, your school board, and your
community. Take a look at the
possibilities below and add them to your schedule with the TLA 2015, the TLA Conference Mobile
app. You’ll return to your school with
new ideas to use to tell your school library story.
Did
we miss a session that you think has advocacy appeal? Add that session’s information in the
comments section below. If you’re not
going to the annual conference this year, you can access handouts for these
advocacy sessions on the conference app, either via a mobile
device or the web version. You have to be a conference attendee or a TLA
member to gain access to the app - make the most of your membership! Advocacy is an on-going process, and these
sessions can help you grow as a library leader who communicates well about the
importance of school libraries to learning.
Note: ticketed sessions are not
included in the list, since the registration deadline for these programs is now
closed.
Wednesday,
April 15
1:00-1:50
pm
TexShare Database
Update
TexShare
staff provides an annual review of program resources and content updates. Promotional
tools and training to maximize TexShare use at your library will be included. Jay Velgos and
Russlene Waukechon, Library Development and Networking Division, Texas State Library &
Archives Commission
2-2:50
pm
The 84th Legislative
Session Update
TLA’s advocacy team examines what’s
at stake for Texas libraries in the 2015 legislative session. Find out about
bills, funding proposals, and how to support library policies important to you and the people you serve. Be “in
the know” when you get back to your library. Jennifer LaBoon,
Library Media Services, Fort Worth ISD; Gloria Meraz, Texas Library
Association; and Rebecca Sullivan,
Riter C. Hulsey Public Library
2-3:50pm
Effective Presentation
Skills for All
Whether you teach research skills to
college students, interview with the media, lead storytime, or defend the
library’s budget before a governing board, we all improve our success with
effective presentation skills! Learn to analyze your audience, organize your
presentation, and engage your audience. Dora Elia
Saavedra, Communication Studies, University of Texas-Pan American.
2-3:50
pm
Tech Your Story:
Design Your Online Library Presence
Use your storytelling skills to
design an online presence that tells your library’s story through Web albums, video, blog platforms,
and social media. Engage users in the story of your school and its library programs and
events. Nancy L. Lambert, McSpedden Elementary, Frisco ISD;
and Tim Tingle, author and storyteller
2:30-2:50
pm
Update on School
Library Standards Revisions
The State Library and Archives
Commission is revising School Library Programs: Standards and Guidelines for Texas, a tool for
assessing, supporting, and promoting school libraries. Learn about the goals of the
revision process, regulatory procedures involved, working groups undertaking this
effort, and opportunities to provide input.
4:00-4:50
pm
‘The Choice’: Push the
Right Button for TexQuest Collaboration in Elementary Schools
Have fun with the TexQuest team as
they “audition” ideas for promoting online resources before a panel of
elementary school “judges.” Will innovative approaches make them “turn their
chairs?” Take away imaginative marketing ideas for engaging teachers on your
campus. Len Bryan,
Library Development and Networking Division, Texas State Library & Archives
Commission; Lorraine Mettham, Library Services, Amarillo ISD; Melissa Rippy,
Library & Instruction Materials, Pasadena ISD; Martha Rossi and Ann Vyoral,
ESC, Region 20.
Thursday, April 16
10-10:20 am
Digital Advocacy
Storytelling to Promote Library Values (CONTRIBUTED PAPERS SESSION IIA) Judi Moreillon, Texas Woman’s University.
10-11:20
am
Marketing 101 for
Libraries
Three marketers offer strategies for
promoting services, including special events such as book festivals. Use
technology, savvy, and smarts to implement enticing programs in your own shop.
Sandra
Fernandez, Lopez Negrete Communications; Kanya Lyons, Faulk Central Library,
Austin Public Library; and Brenda
Thompson, Brenda
Thompson Communications
11-11:20
am
Collaborating with
Your Community to Promote Literacy
Discover how librarians and literacy
advocates joined forces to expand services and increase outreach. The speakers
describe their efforts to establish partnerships and implement book
distributions, family literacy nights, book festivals, and other special
events. Ida Acuna-Garza,
South Texas Literacy Coalition; Cristina Espinoza, LBJ Middle School, and Nora
Alicia Galvan, Central Office, San Juan-Alamo ISD; and Maria Elena Ovalle,
consultant.
1-1:50
pm
From Embedded
Librarian to Librarian as Leader
Why wait behind our desks for
questions? It’s time for librarians to step up our game, step out of our libraries,
and demonstrate our value to the larger community. James LaRue, LaRue & Associates
2-2:50pm
TexQuest Update
TexQuest is up and running! This
update of the TSLAC’s K-12 resources program for Texas public schools and open enrollment
charter schools reviews training opportunities, best practices, and lesson planning
resources. Find out about the program’s progress, what’s next, and successes campuses are
reporting. Len Bryan, Library Development and Networking
Division, Texas State Library & Archives Commission
Friday, April 17
9-9:50
am
‘The Choice’: Push the
Button for TexQuest Collaboration in Secondary Schools
Have fun with the TexQuest team as
they “audition” ideas for promoting online resources before a panel of
secondary school “judges.” Will innovative approaches make them “turn their
chairs?” Take away imaginative marketing ideas for engaging teachers on your
campus. Len Bryan,
Library Development and Networking Division, Texas State Library & Archives
Commission; Lorraine Mettham, Library Services, Amarillo ISD; Melissa Rippy,
Libraries and Instruction Materials, Pasadena ISD; Martha Rossi and Ann Vyoral,
ESC, Region 20
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